Branding distinguishes whether or not people will remember who you are. Essentially, the people that work for your company, the products and services you offer, and everything your company stands for goes into creating your business’s brand, so your customers have the user experience they desire.

The American Marketing Association defines brand and branding this way: “A brand is a customer experience represented by a collection of images and ideas often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service,  both directly relating to its use, and through the influence of advertising, design, and media commentary.”

When your brand is working, people are willing to pay a premium for your goods and services, even though they might be available elsewhere for less.

Branding Matters

Good branding has a consistent look throughout its content including logo, tagline and images, as well as a website that is a promotional hub and a interactive social media presence that engages customers. Good branding also involves email campaigns which are intuitive and informative for your customers. Blog posts are a must and they must contain content that informs and answers any product or service questions before your customers even ask. With the technology age we are in, it doesn’t matter if you are around the corner or across the globe, you can reach your target audience with a click of a button, including face-to-face with Skype, FaceTime and the like. These media outlets are a great way to connect with potential clients and brand your business.