I know what you are thinking…I’ll handle my business and leave backlinks to Tandem Marketing & Design. We are okay with that. But, it will help you to have a general understanding of how we help your website and your business rank higher in an online search. It’s just good information to have.

Backlinks, Backlinks and More Backlinks

So, we know it sounds confusing. We’ll get you through it. One of the largest factors in page ranking is backlinks. Backlinks are defined as, according to Wikipedia, as any link received by a web node (web page, directory, website, or top level domain) from another web node. Although I provided only a brief description of what a backlink is, do not under estimate its power when speaking about page ranking. It’s a must-have.

 Here are a few interesting facts:

• Did you know that 93% of online experiences begin with a search engine?
• Did you know Google owns 60-70% market share?
• Did you know that fewer than 10% of online users click to page 2 on a Google search?
• Did yo know that 70-80% of users ignore listings labeled “ad”

Through the use of organic content, your site will rank higher, and be more secure in it’s position on returned searches. The goal is to make your site a resource for your target audience. There are simple ways to get to the top of a search, like purchasing an ad (which we do if you wish).  We at Tandem Marketing & Design also use organic content. Although using organic content takes longer to get ranked higher, it is a true white hat technique that we prefer.

So, the long and the short of it is…You need SEO, and it doesn’t have to be expensive and it can be achieved through backlinking.  Give us a shout today at 717-324-8389 and discover how we can help your business get noticed. We’d love to talk to you about our new website hosting program. Visit our website anytime for additional information.

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