What is Search Engine Optimization (SEO) & How Does it Impact Your Business? | Tandem Marketing & Design, LLc

What is Search Engine Optimization (SEO) & How Does it Impact Your Business?

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What is Search Engine Optimization (SEO) & How Does it Impact Your Business?


You’ve heard about search engine optimization (SEO) but do you know what it is and how it will impact your business? The truth is SEO is the reason why certain businesses show up first on your Google or Bing search while others are nowhere to be found. It’s really that simple. If you invest in having a website developed, yet don’t make the investment to have continued SEO maintenance performed, you are making a big mistake. Without proper, regular SEO maintenance, it may be nearly impossible to locate a web page in an online search, unless a person knows the exact address they are looking for.

Search Engines & SEO

Search engines, like Google and Bing, send out “bots”, also known as “crawlers”, to websites to determine their relevance and placement in any given search. They enter a website and crawl through the sitemap looking for relevant keywords and link-able sources. Additionally, these bots/crawlers are also looking for informational links that make your site a resource.  They crawl the entire website and obtain information based on keywords, page rank, popular searches and relevant data.

Google changes its search algorithm 500-600 times a year.  It’s very important that you hire a professional who is up to date with current SEO trends and works diligently to keep your website current, as well. At Tandem Marketing & Design, we know how important monthly SEO maintenance is for our clients’ websites. Our team works hard to add new information to sites consistently and this registers as organic information and is therefore seen as relevant and useful in the eyes of Google and your website will rank higher than others.  Each time you add new information or change the content within your website, Google sends out bots/crawlers to scan your site looking for relevant content and keywords.

The team at Tandem Marketing & Design has you covered when it comes to SEO. Call us today at 717-324-8389 to schedule an appointment to discuss how we can help your website rank higher in an online search and ask how you can get free website hosting for one year. Visit our website anytime for additional information about our services.






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