Graphic design is an important marketing tool for any business. By definition, it is the art and practice of planning and projecting ideas and experiences with visual and textual content. Graphic design is a form of communication which can be physical or virtual and includes images and words. It can happen on any scale, from the design of a single icon to a national signage system, or from a company’s digital persona to the sprawling and interlinked digital and physical content of an international magazine. Graphic design has been practiced for over a hundred years in arranged type, various forms, and images on posters, creating advertisements and other printed matter for newspapers and magazines.

Graphic Design, Branding, & Interactive Design

Graphic design helps people to identify your brand through business cards, signage, logos, and advertisements. Keeping all of these parts consistent will establish your brand so your target audience will be able to single you out when seeking your service.

Graphic design can involve interactive designs where the content is fluid, sometimes changing minute to minute, as well as interfaces that help users navigate through complex digital experiences. This work differentiates itself by adding another element: responding to the actions of the viewer. Editorial design for web and mobile is the most tangible example of content-driven work in this area, including publication websites, mobile apps, and blogs. Some design involves the presentation of streaming information, also known as data visualization. Other graphic design outlets work on digital products, which are digital services or platforms that can be brought to market. Product design for web and mobile is related to software design. Sometimes designers work on the user interface design (UI), which mostly refers to the individual layouts of pages, and the user experience design (UX), or the total experience of the user as they move through a website or app.

As you can see, graphic design services are very important to the success of a business. Tandem Marketing & Design has an in-house graphic designer with over twenty years of experience. Call us today at 717-324-8389 to start the conversation about how we can help you utilize graphic design to increase your bottom line. Visit our website anytime to learn more about all the services Tandem Marketing & Design provides.