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Slow Death of the Phone Book

Just a few decades ago, if you needed to find a local business, you’d probably open up the phone book. These days, you’re almost certain to turn to an online search.

There are two major consequences of our changing behaviors:

1. The slow death of the phone book industry.
2. The fundamental importance of a business’s website to its overall success.

If you own a business, your website is, more often than not, the place your customers will find out about you – who you are, how to find you, the services/products you offer. As such, you could argue that your website is one of the most important aspects of your business to get right.

Just as important as your website is utilizing Search Engine Optimization. Since 93% of online users begin with a search engine, you’d be a bit foolish to skimp out on SEO.

But what does a business website need? What functionalities should it support?

If you want to know the answer to these questions, read on!

Here are 3 “Musts” to finding your business online.

1. SEO—It’s a Must! Read more about SEO here.
2. Relevant content—Must!  Keeping up with your industry and becoming a resource for your customers.
3. Call to Action, Another Must!

So if you’re going to get one thing right, make sure it’s your website, and include Search Engine Optimization…we all know there is an epidemic going on, and it is the “Slow Death of the Phone Book”

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