You have seen them, you have probably used them, but do you really know what all the hype is over hashtags? Read on to find out how to use hashtags to your benefit and boost your business.

Do You Need to Use Hashtags?

The quick answer is that you don’t NEED to use them, but it is a good idea to use them and use them correctly. With the rise of social media’s popularity, almost everyone uses Twitter, Facebook, and Instagram. Hashtags have been spread most abundantly over these social media outlets.

How Do You Use Hashtags Well?

Using hashtags well is the key. And, step number one is finding the correct words to hashtag. Lean in. This is really important. Take this advice:

• When using hashtags, you want to use key words. What are key words? These are the words that are most pertinent to the message you want to send.
• If you are using a hashtag that is your business name or your branding message, make sure it is unique. You do not want to call attention to someone else’s business or brand. That is counterproductive to your business or organization.
• Follow some basic messaging rules. Use capital letters at the beginning of each word and keep it short. These two items combined will make your hashtag easier to read, thereby creating more attention. People will not read something that makes them think too hard. It’s true.
• Feel free to be trendy but only if it relates to your business brand. Sure it’s fun to jump on the bandwagon, but if you jump on every new trending event, eventually people will stop paying attention and you will become less relevant. No one wants that.

We realize that this is a lot of information to take in and you may be wondering if you are able to use hashtags correctly. Feel free to give Tandem Marketing and Design a call. We can lead you in the right direction and assist you with hashtags that will draw attention to your business and keep them coming back for more. You can also visit our website to view information about all of our services.

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